AUDIENCE DEVELOPMENT FOCUS GROUP
02/03 - 03/03/2019

The focus-group dimension allows to understand the implications and opportunities of an audience-oriented approach, through innovative marketing tools and a participatory approach that characterises more and more the contemporary cultural practices.
The meeting is a chance of reflecting on how an exchange between those who offer the shows (programmers and artists) and those who bring children to the theatre (families and teachers) can influence the proposal of Visioni for its next editions. In other words, an active involvement of the audience in the programming activity. The focus-group meeting is lead by Luisella Carnelli (researcher, Fondazione Fitzcarraldo – Turin, Italy) and Giuliana Ciancio (researcher, University of Antwerp – Belgium).